If you don’t know where you are going, any road will get you there” Lewis Carroll. The most successful companies establish goals and strategies of where they want to take their business, in other words what segments they want to compete in, and how they plan to grow in those segments. This is called a strategic planning process with the outcome being a business plan that outlines what the business will do over the next three to five years. Ideally, the strategic planning process starts with gathering information on the markets you serve and competitors as inputs to the plan that is collaboratively shared and discussed with the leaders of your organization. This is the beginning of the process. The process ends with strategies, goals and objectives that are shared by each department in the organization with each department having clearly outlined how they will contribute to the overall goals and objectives and what metrics they will be measured by in achieving those goals. The plan is reviewed and fine-tuned, usually, once per quarter and market conditions and business needs will change. We have over 60 years of combined experience in strategic planning and can help your company put a plan in place that makes sense to drive your business forward.

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